SEO is an abbreviation for “Search Engine Optimization“. In layman’s terms, it refers to the process of improving your website so that it appears more prominently when people search for services or products related to your company on Google, Bing, and other search engines. The higher the visibility of your pages in search results, the more likely you are to attract attention and attract new and existing customers to your company.

Because people conduct trillions of searches each year, often with the  intent to find information about services or products, SEO is a critical component of digital marketing. Search is frequently the primary source of organic traffic for brands, supplementing other marketing channels. Greater visibility and higher ranking in search results than your competitors can have a significant impact on your bottom line.

However, search results have evolved in recent years with features such as rich results and Knowledge Panels to provide users with more direct answers and information that is more likely to keep users on the results page rather than driving them to other websites, and that is where SEO experts can be beneficial.

Local SEO, on-page SEO, technical SEO, and off-page SEO are the four types of SEO required for a well-rounded organic search strategy.
Local SEO makes your company more visible in local search results. It comes with Google My Business and citation setup.
Furthermore, on-page SEO is related to the content on your website. Keyword research, content creation, and keyword optimization are all part of it.
Site speed, mobile friendliness, indexing, crawlability, site architecture, structured data, and security are all examples of technical SEO.
Finally, off-page SEO techniques such as backlinking help to strengthen your website’s influence and relationship with other websites.
It includes strategies for increasing the reputation and authority of a website. These elements assist search engines in determining that a website is an ideal search result because it is from a reputable, reliable, and trusted source.

While on-page SEO focuses on increasing your site’s visibility on a national or global scale, local SEO allows you to capture local search territory by leveraging platforms like Google My Business and Yelp.