Social media marketing can seem like a fickle thing, and it can be challenging to pin down specific steps to help you find success when it comes to marketing your business on social media. But, there are some steps you can take to get real results now. Here, we’ll look at 10 example marketing strategies you can use to yield results on social media right away. Let’s jump in!

1. Develop a Social Media Marketing Plan

A social media marketing plan will help you outline where you’ll focus your marketing efforts and how those efforts relate to your overall business goals.

To create an effective social media marketing plan you need to:

• Define your business and marketing goals: What specific results do you want to see from your social media marketing activities?
• Identify what social media platform(s) your target audience is using most actively: You don’t need to establish a presence on every social media platform, instead choose the ones where your target audience is most present.
• Create a social media content strategy: What type of content will you share on your social media accounts and what content mediums will you use?
• Decide what tools or resources you will use to accomplish the goals you’ve set out for your social media marketing plan.

2. Post at the Best Times

When it comes to social media marketing, posting at the right time means that you’re posting when your target audience is online, which helps to ensure they see and engage with your content. Each social media platform will have its own optimal times for when users are most active, and that means the best time for you to post depends on the social media platform that you’re using.

For example, according to Sprout Social, the best times to post on Facebook are Wednesdays at 11 a.m. and between 1 p.m. and 2 p.m., while the best time to post on Twitter is Wednesday or Friday at 9 a.m.

3. Use a Social Media Content Calendar

By using a social media content calendar you can keep your social media posts on track and keep active on your social accounts. Consistency is an important part of successfully managing social media marketing, and using a social media content calendar will help you do that effectively.

A social media content calendar can exist in many forms and comes down to what works best for you. Some options include:

• The calendar app on your mobile device or laptop (e.g., Google Calendar)
• Excel, Sheets, or Numbers spreadsheet
• Social media managing tools (e.g., Hootsuite, Buffer)

4. Establish a Consistent Posting Frequency

As mentioned, having a consistent presence on social media is an important step to having success with your marketing initiatives. You can establish a consistent posting frequency by planning your social media marketing posts in advance for all social platforms you’re leveraging as part of your strategy.

Using social media managing tools can be a great way to stay on top of your posting schedule and help you post consistently and at the best times to each of your social media accounts.

5. Add Shareable Graphics to Blog Posts

A key feature of social media is sharability. As such, you want to be posting content to your social media accounts that other users want to engage with and share. To help make this easier, it is important that all of your blog posts have shareable graphics, so that when readers share your post with others on social media an engaging and interesting visual comes as part of that package.

6. Don’t Forget About Hashtag Marketing

Using shareable images and engaging captions is an important part of social media marketing, but so is using the right hashtags in the right way! Hashtags help social media users find your content more easily, particularly when those users search a social platform by a keyword.

It’s essential that you use hashtags that are relevant to your business and post. For example, using #workouttips is likely not a relevant hashtag for a company that sells baked goods or on a post that is talking about the benefits of watering your grass.

7. Master the Art of Social Storytelling

Social media marketing provides you with the opportunity to create engaging narratives around your business and share that content with other users. This allows you to build relationships with your target audience and communicate your brand voice and values, giving your customers greater insight into who you are as a business.

Social storytelling lets you move past a simple one-sentence caption, and add a more valuable and engaging description.

8. Tailor Content to the Specific Strengths of Each Network

Each social media platform presents posts in different ways and users of each site have certain expectations of the content that scrolls across their feed. Although the content of your posts may be similar across different social media platforms, the way that you communicate that content should be tailored to the social platform that it’s being shared on.

For example, content shared on a Twitter account would look different than when that same content is shared on a Facebook or LinkedIn account.

9. Curate Content from Other Sources

Continuously creating new content for social media marketing can be exhausting and time-consuming, but there are convenient ways to reduce the burden while ensuring that you are still sharing valuable content on your social media marketing platforms. News aggregator apps, such as Feedly, can help you curate quality content without needing to create it all yourself.

10. Create Facebook and LinkedIn Groups

Social media platforms allow you to connect with your target audience in a more direct way, and you can extrapolate that value and connection by using Facebook and LinkedIn groups. These groups allow users to connect regularly and in an even more personal way than traditional social media posts.

By creating a group for your business and inviting other users to join, you can build a community or network of individuals which will not only help you create more awareness for your business but will also help you build and foster strong relationships with your customers.

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