1) Growth in across devices usage

As of 2017, mobile traffic is already greater than desktop traffic and is predicted to continue growing as more people adopt smartphones and tablets as a primary computing device. As such, it makes sense that your website be able to respond accordingly. With responsive web design, you are allowed to create a single design for your website that automatically optimizes itself for each screen size. For example, if someone visits your site on their smartphone device, they’ll see a much different layout from what they’d see on their home computer or laptop. This will likely save you development time in creating different layouts for each device as well as help improve conversion rates through a better user experience.

2) Provides a Seamless User Experience

On a traditional website, if you’re viewing it on a mobile device, you might have trouble navigating around. These days, most people use their phones or tablets to surf and shop—but so-called m-commerce sites are often poorly built. By using responsive web design, you ensure that your site looks great and is easy to navigate no matter what type of device a user is on. There will be no more spinning wheels: just seamless page-switching! More targeted ads and content : As we mentioned earlier, responsive web design allows for fully customized content on every device—whether it’s your mobile phone or your desktop computer.

3) A Responsive Website Improves Your SEO Visibility

While responsive web design might not be #1 on your list of things you need to do for your business, it should be. Google isn’t fond of websites that don’t respond well to mobile and tablet devices, so when your website looks good on a laptop but awful on a smartphone, you could see an impact in your search engine visibility. Even if you aren’t ranking in top search results, prospective customers may not take as much time checking out your website or figuring out how to navigate through it; and neither will current customers who prefer browsing from their mobile devices. Putting time into creating a responsive website is one way for businesses—especially those targeting more than just desktop users—to keep their site at tip-top shape.

4) Lower Cost And Website Maintenance

A responsive website can be built for a fraction of what it would cost to create a separate mobile and desktop site, in addition to having little ongoing maintenance costs. The number of devices accessing websites is increasing by leaps and bounds. But if you ignore that trend, your business could soon be left behind—that’s because 43% of shoppers have said they will use their mobile device to research products before making purchases elsewhere. In other words, if they can’t find what they want on your site, they’ll look elsewhere.

5) Increase Conversions

One of responsive web design’s key benefits is its ability to display pages in any screen size. This is more important than you might think. Mobile traffic has skyrocketed in recent years and continues to grow by leaps and bounds every year. More and more, people are looking at sites on their phones or tablets instead of desktop computers. If your website isn’t mobile-friendly, you’re leaving money on the table; not only will you fail to capture new customers through a mobile device, but existing customers may abandon your site for one that works better with their device. A responsive design allows for a seamless browsing experience no matter what sort of device is used (desktop, phone, tablet).

Wing My Web LLC is a WordPress Website Design and Development Agency. We specialize in WordPress designing E-commerce, Marketing/Business, Blog/Media outlet, Educational, and Portfolio websites. We can help you with all aspects of your website redesign including mobile-optimized websites, website conversion, SEO, and even social media management. Check out our services and request a quote today!