Unless you’ve been living under a rock for the last 20 years, you know the importance of a well-designed website in today’s day and age. It’s nearly impossible to run a successful business of any kind without a visually stimulating and functional website to back it up. If your website looks like it’s stuck in the 90s or simply isn’t converting visitors into sales, it’s time to consider revamping your website.

Depending on your budget, you can redesign your own website, hire a freelancer, or go with a web design agency. By looking at your web design skills, how much work needs to be done, and what your budget is, you’ll be able to narrow down which option is the right one for you.

Cost of Doing Your Own Website Redesign

 If you’re working with a tight budget, you might consider redesigning your own website. This depends heavily on what skills you have. Not all of us have a tight grasp on visual design, HTML, or CSS, and that’s okay.

All things considered, with sites like WordPress, Wix, or Shopify that have relatively easily customizable website builders plus a never-ending supply of online resources with information on how to get started, it is possible to redesign your own website and have a great finished project.

If you’re starting from scratch as far as skill level, it’s worth comparing how much time you will have to put into the project, and if your time is worth more than the money you could spend to have a professional handle it for you.

When doing your own website redesign, the project could cost you as little as nothing, but you will likely encounter some costs. While you’re saving money on the redesign aspect, it’s a great idea to invest money into some tools that will help you in the long run.

For example, Yoast, an SEO plug-in, costs about $89 per year for their premium version. It will help you compete in search results. Elementor is another plugin that you might consider if you’re building your website yourself. It helps non-website developers create beautifully built websites by using templates. There is a free version but for the premium personal version, it will cost you $49 per year.

Depending on which plugins you think you need and how much they cost, you might be spending anywhere from $0 to $500 while redesigning your own website. The plus here is that you can decide exactly how much you want to spend.

Cost of Hiring a Freelancer for a Website Redesign

 If the thought of redesigning your own website is a bit overwhelming or you prefer to leave it to someone with more experience, you can look into hiring a freelancer. This is a better option if you need a more customized website with high functionality.

With tons of websites available to connect you with freelancers from all over the world, you have options in every price range. Some freelancers offer web redesign for as little as $100 on some platforms. Keep in mind that with services like this, you get what you pay for. One downside of using freelancers is the fact that there is no guarantee of the quality of services that you will receive. When shopping for freelancers, try to find someone through word of mouth from other business owners. If that’s not an option, make sure to ask to see a portfolio and reviews from past clients so that you can feel confident in their abilities.

As we mentioned, you can find freelancers available at a huge range of prices. For a reputable freelance web designer, you will likely spend around $300 up to $5000 or more, depending on what services you need for your website.

Cost of Hiring An Agency for a Website Redesign

The most costly but also the most quality assured option is hiring a specialized agency to handle your entire website redesign. If budget is no option and you’re looking for the highest quality web redesign out there, hiring an agency is probably your best bet.

When you work with an agency, they will likely have multiple people with different specialties working on your website together. You’ll get a totally unique design with the most up-to-date technologies and trends out there. You can even request help with content marketing or search engine optimization. Agencies are a one-stop-shop for all the things you need to make your website and business more successful.

That being said, this option is going to cost you. Agencies charge at minimum around $1500, but from there it can go up to as much as $30,000 and beyond. They might charge by the hour or one flat fee for the whole project. Web designing relationships with agencies are often long-term as they continue to manage, update, and troubleshoot your website for you.

What About Website Content?

If your business’s website isn’t converting to buyers but you feel like the design is well made and functional, maybe the problem isn’t in the web design, but rather the content. Having the right content on your website is just as important as the design.

The content on your website should be useful to your target audience. It should portray you as an industry leader or expert and be trustworthy. If your written content is full of grammatical and style errors, people are likely not to take your website seriously.

On top of that, your content needs to be carefully crafted with search engines optimization in mind. You need to deliver unique and engaging written content that will rank highly on search engines.

Redesigning Your Website To Check All The Boxes

You can’t just focus on having a beautiful website or quality content, you need to have both to be successful in today’s online world. Wing My Web LLC is a WordPress Website Design and Development Agency. We specialize in WordPress designing E-commerce, Marketing/Business, Blog/Media outlet, Educational, and Portfolio websites. We can help you with all aspects of your website redesign including mobile-optimized websites, website conversion, SEO, and even social media management. Check out our services and request a quote today!